Your big idea. Your dream business idea that will let you do what you love for a living. What a lofty prospect. So do you know what it is?
Be honest with yourself. Is it something that you’ve always known about, or is it a treasure that has newly reveled itself? Or is it something that is rather nebulous, difficult to pin down, in effect a rather non-idea? Either way, if you’re thinking and feeling that there’s something you need to be doing, if something that has been pulling for your attention, it might be time to take a closer look…and start listening to what it is telling you. Even if you’re not sure what it is just yet.
A few weeks ago, we talked about how to sort out your ideas when you have too many passions and too many interests. This week, we’re going to look at it from another angle. Say you really don’t know what your idea is….not yet. But you’re ready to get closer to finding out.
Bravo for that! It’s a big step. But where to begin?
Let’s say that you want to do something amazing. Something that’ll get you from spending 40 hours a week working for someone else to doing what you love on your own terms. That’s the dream, right? Chances are, too, that if you’re here with me, you want it to be something that you create based on what you want to share with the world–that is, your passion (an overused word but right now I’m using it). In other words, something that lights you up and makes you happy before it does anything else.
Many of us have some idea of what they want to do, but often times it is too vague, too intangible to manifest just yet. But it doesn’t have to be that way. As we said before when narrowing down our passions to just one, sometimes you just have to pick a focal point and get started.
Let’s see if we can create a focal point for right now. (At least one to get you started!)
As one of my dearest mentors Jenny Shih always says, the best place to start deciding what the best idea is for you is to start with you. (In fact, I owe so much of this creative process I’m about to share to her–check out her work if you have a moment!) What do you love to do? What could you do all day and never get bored? Go ahead and write a few of these things down. And let loose and have a little bit of fun with it, too. (And of course, for our purposes, consider things that make you happy that would be sharable with others. For me that would leave out watching Downton Abbey all day long, unfortunately!)
Next, consider what kind of people you want to help or serve with your product or service. Who would come looking for you, in an ideal world? Would it be people who want to get in shape for a marathon? Working moms who want more balance in their lives? People looking to plan the ultimate birthday party experience for a Game of Thrones fan? Start writing down who you’d love to work with or serve. Go crazy. Have a little fun. Be even a bit silly, if you want to. Just get it down on paper. (Or whatever your technological proxy of choice is!)
So now, we should have two lists: The things that you love to do and the people you’d love to serve. Now look at both sides and see where the connection might be. What kinds of things come up most often? Services? Products? Or is there a commonality with all of the things that you want to offer? For example, do you want to work with or serve, say, teachers? Fitness enthusiasts? Coaches? Stamp Collectors?
Now that this is down on paper (or wherever), combine the two like this: You know what you love to do. You know the kind of people you’d like to help. So what would you do for them? Write all that down, too.
Now that you have some ideas generated, this is where I suggest looking at it a different way. Trust your guidance and ask yourself what you really want. What rises to the top here? You may not know right away, and that’s OK. But give it a chance. Let things settle. Step away from your list for a while and see where the creative energy you’ve stirred up will take you.
Did you find something of interest? Something that is set apart from the rest of your possibilities? That’s awesome! Great place to start. But if not, no worries…..you’re still on the right track and you don’t need to push any harder right now. If it’s still not quite clear, just choose something on your list–close your eyes and point if you have to–and start exploring it. Remember, you’re not making a lifetime commitment just yet, you’re just exploring, dreaming, and discovering. (And of course, the “doing” is right around the corner!)
And right now, don’t let anything that you discover (or don’t discover) get you down. Keep an open mind and heart while you look around and let the creative energy you’ve gotten going lead you in the right direction.
So to recap:
1) Start with what you love to do for and with others.
2) Consider who you want to help or serve.
3) Now, combine the two: what do you love to do for the people you want to serve? In other words, who do you work with and what do you do for them?
4) Take a few moments and let your creative energy point you in the direction of the idea that feels the best to you right now.
What do you think? Have you come up with your big idea, or is it still swirling around and waiting to come down here to earth? What is your biggest challenge in this regard, or what has been your greatest success?
And remember, if you need any help with any of the steps, please don’t hesitate to reach out–I’m here for you!
Love y’all, as always, and tell me how things are going for you below!